How can a small local business with no marketing budget use...

Product

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

People

What Makes the Florida Panthers Special? Gaudreau Tribute a Fine Example - Florida Hockey Now

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Why do people who aren't trans feel the need to put pronouns next to their name or picture? It seems so cringeworthy to me, to participate in that SJW paradigm of thought, like they are a spineless person who just goes along with the trends.

Good marketing is doing this well.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Place

Trump’s trade war is bruising Apple — and your 401(k) - CNN

Processes

Price

Perception

How to watch George Clooney in ‘Good Night, and Good Luck’ live for free - New York Post

How can a small local business with no marketing budget use social media to attract more customers?

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